The recent partnership between Spotify and Hulu has sent shockwaves through the video streaming market, particularly in the United States. With Spotify's massive music subscriber base and Hulu's growing video content offerings, this collaboration could be a game-changer for both companies.

Ahead of its initial public offering (IPO), Hulu can further solidify its position in the streaming market by leveraging Spotify's massive user base. On the other hand, Spotify can use Hulu's video content to fend off Apple Music's push into providing original video content on its music platform. This is particularly significant considering that eMarketer noted that Hulu had 32 million subscribers in April, taking third place behind Netflix and Amazon in the US.

In July, Netflix topped 100 million subscribers worldwide, making it clear that the company is a force to be reckoned with in the streaming market. Music industry observers have noted that Spotify's recent dismissal of Tom Calderone, its Head of Video and Podcasting Operations, signals that the company will move away from producing original video content on the platform.

Despite this, both companies have hinted at the possibility of bundling their services together. The recently launched Spotify/Hulu bundle is only available to university students for now, but there's hope for those who left college behind. According to the companies' statements, existing Hulu Limited Commercials plan subscribers without Premium Add-ons are eligible if they are billed directly by Hulu.

For non-students, the good news is that it's not impossible to sign up for the Spotify/Hulu bundle. If you're a student enrolled in a US Title IV accredited college or university and above the age of 18, you can subscribe directly to Spotify and merge your existing accounts with Hulu Premium for Students. Alternatively, if you already have an existing student plan, you can activate your Hulu subscription online.

The best part? You get both Spotify Premium for Students and Hulu's Limited Commercials plan for just $4.99 per month. This is a significant value proposition that could attract even more subscribers to the platform.

In conclusion, the partnership between Spotify and Hulu has significant implications for the streaming market. With its massive user base and growing video content offerings, this collaboration could be a game-changer for both companies. Non-students can still sign up for the Spotify/Hulu bundle by subscribing directly to Spotify and merging their accounts with Hulu Premium for Students.

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